ABOUT JEET
Built on entrepreneurship. Focused on what comes next.
I’m Jeet Banerjee, an entrepreneur and digital marketing strategist with a long background in entrepreneurship, digital marketing, ecommerce, business building, and acquisitions. Today, I’m focused on AI customer acquisition and how businesses get discovered through AI search.
01 / BACKGROUND & PERSPECTIVE
Understanding discovery starts with understanding business.
A background in building businesses
My perspective comes from working across entrepreneurship, digital marketing, ecommerce, business building, and acquisitions. These disciplines share a practical question: how does a business earn attention, turn it into demand, and build something durable? That operating lens shapes the questions I bring to research.
Why AI search, and why now
AI platforms are changing the interface between a customer’s question and a business’s opportunity to be considered. I’m interested in what happens when discovery moves from browsing results to receiving an answer, and how contextual advertising might fit into that experience without undermining relevance or trust.
The disciplines behind the questions
Entrepreneurship and business building. Digital marketing and customer acquisition. Ecommerce and online discovery. Acquisitions and commercial evaluation. My current work connects that background to AI search, GEO, AEO, and contextual advertising, while keeping established experience separate from emerging hypotheses.
02 / CURRENT RESEARCH
How does a brand become part of the answer?
I’m studying the relationship between discoverability, attribution, recommendation, and acquisition across ChatGPT and the emerging AI search ecosystem. The aim is to develop useful frameworks and repeatable methods, not to promise a formula for visibility.
The questions include what influences brand mentions and citations; how GEO and AEO relate to useful, attributable content; how conversational context changes advertising relevance; and how AI-assisted discovery connects to meaningful customer action.
My approach is to define the question, document the context, repeat the observation, and be explicit about limitations. A promising pattern is a reason to investigate, not a conclusion on its own.
03 / MEDIA, SPEAKING & RECOGNITION
A business perspective on a changing discovery landscape.
Topics for interviews and speaking include entrepreneurship, digital marketing, AI customer acquisition, AI search, and the role of contextual advertising in conversational discovery.
Selected media appearances, previous speaking engagements, and recognition will be added here once verified source links are available.
Follow the questions. Examine the evidence.
Explore the research agenda and working perspectives on how businesses get discovered in an answer-first world.
Explore the Research