ARTICLES & PERSPECTIVES
Notes on what comes next.
Ideas, frameworks, and working perspectives on AI search and the future of customer acquisition.
THE LIBRARY
Ideas worth exploring
AI SEARCH
From rankings to recommendations
Why visibility in an answer is a different problem from ranking on a results page.
GEO / AEO
GEO and AEO: start with the question
A practical way to think about useful, attributable content in an answer-first environment.
AI ADVERTISING
Advertising inside the conversation
Questions about relevance, context, and trust as commercial discovery becomes conversational.